Video continues to be the king of content when it comes to social media. In 2021, short video posts had more likes and shares than any other type of post. This trend shows no signs of slowing down, so make sure you’re taking advantage of videos to power your business!”
What are short videos?
Short videos can come in different shapes and sizes, with different platforms defining “short” differently. For example, on Facebook, a short video can be anywhere from 60 seconds to 3 minutes long, while on YouTube videos can range from 15 to 60 seconds. And of course, just like any other type of video content, there is a great deal of freedom to indulge your creativity with this format!
How did the short videos’ trend come about?
Short video format is becoming the most popular type of content today. This is mainly due to TikTok. TikTok has the ability to make a piece of content easily go viral and to bring different niches of people together. But what makes TikTok so popular?
The format of the content. This type of format has worked well with the younger generations and is starting to appeal to the older generations as well. Proof of this is that you can find people of any age group on TikTok. The short video format compels people to think outside the box and create creative content, since they only have a few seconds to capture the viewers’ attention.
This video platform has been dominating the virtual social media space. 3 billion people have downloaded TikTok, making it one of the most popular applications on the planet. This growth has made TikTok an important part of many brands’ social media strategy. With so many users, its reach and impact cannot be ignored.
With their complete domination of the social media space, other platforms have had to respond – and that’s good for everyone. Several social media platforms, such as Instagram and Twitter, are testing and investing in tools to combat the giant TikTok. As other platforms try to figure out how to compete with TikTok, they will inevitably make changes that will benefit all users.
Platforms that use short video content
TikTok é uma rede social que tem visto um aumento recente de popularidade devido aos seus vídeos curtos. Estes vídeos são fáceis de pesquisar e há sempre algo novo para ver, o que torna mais fácil para os utilizadores passar mais tempo na aplicação. No TikTok, pode usar a expressão artística para criar vídeos curtos que duram entre 60 segundos e 3 minutos. Isto dá-lhe muito espaço para ser criativo e se conectar com a sua audiência!
📌 Youtube Shorts
The YouTube recently announced its new short video tool, Shorts! This new tool is available to anyone who wants to create instant videos using only their cell phones. With easy-to-use tools and a 60-second length limit, Shorts is perfect for creating fun and engaging content with a small but engaged audience.
📌 Instagram Reels
In August 2020, Instagram launched a new video feature, Reels. Today this tool is already known and used by many brands to increase interaction on Instagram- It used to have a 15 second limit, but the duration limit has been increased to 60 seconds.
This feature is clearly intended to counter the huge success of TikTok, and Instagram is investing heavily in it. Reels seem to be the target of many of Instagram’s latest updates, so it’s safe to say that this feature is here to stay.
📌 Snapchat Spotlight
Snapchat Spotlight is a new feature in Snapchat that allows you to see your friends’ most popular videos and images. The app uses an algorithm to select snaps for public viewing, and only the best ones come to you. So whether you’re looking for a good laugh or just want to relive some of your favorite memories, Snapchat Spotlight is definitely worth a peek!
Advantages of short videos in marketing
With the short video format, you can reach a wide audience in an entertaining and engaging way. This approach helps build trust with consumers, who are more likely to believe what you say if what you say is genuine and empathetic. By reducing the time it takes to deliver your message, you are increasing your impact on potential customers. So don’t hesitate to use marketing in short video format to reach your target audience!
These are some of the benefits of short video marketing.
✅ High interaction
If you are looking for an engaging way to reach your target audience, there is no better option than short video messages! Compared to static images, these videos tend to attract more likes, shares and reactions from your followers. Plus, they are a proven way to keep your audience excited about what you have to say.
✅ Easy-to-consume information
To keep users’ attention, videos need to be concise and packed with information. Most users spend only a few seconds on a video before moving on to the next, so it’s important to provide enough information to keep their attention. If the video is engaging, users will stay longer and learn more.
✅ Bom ROI
O conteúdo de vídeo em formato curto é extremamente popular hoje em dia, e tem uma alta taxa de conversão – o que significa que a maioria dos espectadores acabam por comprar algo como resultado. Esta é uma ótima notícia para as empresas, pois significa que podem passar menos tempo a promover os seus produtos e mais tempo a envolver-se efetivamente com os seus clientes.
✅ Melhores resultados SEO
A adição de vídeos em formato curto ao seu website pode ajudar a melhorar os resultados da otimização para motores de busca (SEO). Quando os utilizadores passam muito tempo no seu site, o Google tende a classificá-lo mais alto nos resultados de pesquisa. This is useful not only for SEO, but also for email campaigns – if users are interested in what you have to say, they will keep scrolling through your site or email and watching your videos.
✅ It’s easy to reuse content
By cutting longer videos into shorter slides, you can create more versatile content for social media. With a little creativity, you can even make a short video using images, audio and text. You can use different free video apps to edit and change the size of your video. So, bet on this format and cut those long videos – there is no excuse not to be creative!
So, should I invest in short videos?
Of course you should!
The sort video format is here to stay. Many companies are using short videos to promote their products and services. You can then use this technique to captivate more attention on social media.
It is no coincidence that so many social media applications are following in TikTok’s footsteps. Instagram, for example, is aiming to shift its photo-centric focus and encourage the use of video to follow TikTok. Thus, social media platforms are encouraging the use of short video tools and giving a boost to this type of content.
You can use this video format to increase your traffic and leads on social media platforms like Facebook, Twitter, and Instagram. Experiment with the different formats and see which ones work best for your audience. With engaging videos, you’ll be sure to captivate your followers and bring in more business!