What if we told you that copywriting frameworks can reduce writer’s block?

It’s true: being the right-hand tool for any copywriter, these frameworks structure ideas, ensuring that the copy focuses on what needs to be conveyed.

They are so well known that ANDIE, your Social Media Assistant, could not fail to have them as a basis for content writing! Using the foundation created by ANDIE and reading this article, you will clearly understand how these frameworks work – and use them in your content.

Let’s get to this? Here you will find the definition of the 6 frameworks that ANDIE has as a base, which are:

But first, you’ll understand…

What is a copywriting framework?

A copywriting framework is a step-by-step method for writing copy.

It is widely used for its practicality, mostly as a starting point to organize an initial idea. It makes the writing process easier by creating a template for applying different factors that captivate the audience.

Its use ranges from creating copies for social media to landing pages and email marketing. The utilities are endless! And since there isn’t a specific framework for each type of copy, any of them can be used in different contexts, for different dimensions and formats.

In summary, copywriting frameworks are a great starting point for the nightmare of those who work with writing: The Blank Sheet of Paper!

The 6 Most Used Copywriting Frameworks – also used by ANDIE

AIDA – Attention, Interest, Desire, and Action

In 4 steps, this framework is mostly used to present products or services, but its applications are endless. It is structured as follows:

Attention: Capture the audience’s attention with an impactful sentence.

Interest: Spark the interest of the reader. Provide information about the product that people find interesting. Relate that information to the audience’s problems.

Desire: Make people desire what you’re offering. In this stage of the copy, people will understand how the product or service you’re selling will solve their problems.

Action: Incite action, make them want to buy your product, service, or idea, or take any other convenient action.

Example:

Print screen of ANDIE suggesting a copy using the AIDA copywriting framework

Here, we can see that ANDIE used the framework as follows:

Attention: Hey there! 😊 Looking for a Social Media Assistant? 

Interest: Meet ANDIE, your new AI-powered partner in content creation.

Desire: With copywriting frameworks and artificial intelligence at its core, ANDIE is here to help you take your marketing game to the next level.

Action: Let’s collaborate and make social media management a breeze!

PAS – Problem, Agitate, and Solution

Although similar to the previous one, this framework focuses on the audience’s problem – and how the persistence of that problem makes their life difficult. Once identified, the product or service emerges as the answer to that problem.

Problem: Identify the real problem your audience has, which your product or service can solve.

Agitate: Touch the sore spot, stir the waters: and make that problem hurt. Show the consequences of not solving that problem or how much it is making the audience’s life difficult.

Solution: Present the solution to the problem – in this case, the product or service.

Example:

Print screen of ANDIE suggesting a copy using the PAS copywriting framework

Once again, in a few seconds, you get a copy ready to use! In this case, ANDIE interpreted the framework as follows:

Problem: Hey there! Looking for a Social Media Assistant? Meet ANDIE, the AI-powered solution for content creation.

Agitate: As a marketing agency, we understand the importance of copywriting frameworks and how they can elevate your social media game. Let us help you streamline your strategy and create engaging posts that resonate with your audience.

Solution: Get in touch today! 

FAB – Features, Advantages, and Benefits

This framework, as the name suggests, highlights the features, advantages, and benefits that a given product or service brings to the audience’s life.

Features: Show the features – what can be done with the product or service.

Advantages: Show the advantages – how the product or service solves the audience’s problem.

Benefits: Show the benefits – why choosing this product or service is a good decision.

Example:

Print screen of ANDIE suggesting a copy using the FAB copywriting framework

For the same prompt, but for the FAB framework, we can see that ANDIE used the framework like this:

Features: Hey there, social media managers! Looking for a Social Media Assistant to level up your content creation game?

Advantages: Meet ANDIE – the perfect blend of artificial intelligence and copywriting frameworks.

Benefits: Let ANDIE take care of all your content needs while you focus on growing your agency.

BAB – Before, After, and Bridge

Want to show your audience how your product or service solves their problem? This is the most suitable framework!

Before: Describe how things were “Before” using the product – including the problem that made it difficult.

After: Describe the scenario where the problem is solved – the “After.”

Bridge: Show how the problem was solved – the bridge between Before and After, in this case, the product or service.

Example:

Print screen of ANDIE suggesting a copy using the BAB copywriting framework

In this case, the copywriting framework was used like this:

Before: Introducing ANDIE, your friendly Social Media Assistant! Looking for copywriting frameworks to boost your content creation? Look no further! With the power of artificial intelligence, ANDIE is here to help you create engaging posts that resonate with your audience. As a social media manager in the agency world, we understand how important it is to streamline your workflow and deliver top-notch results. That’s where ANDIE comes in handy!

After: Say goodbye to writer’s block and hello to efficient content creation.

Bridge: Let ANDIE be your trusted companion on this digital journey.

4 P’s – Picture, Promise, Proof, and Push

It has the same name as the 4 P’s of marketing, but it’s not the same. Using this framework, you’ll show your audience their current situation, including the problem they need to solve. Then, you’ll demonstrate how your product or service can change that reality.

Picture: Show the scenario in which the problem exists.

Promise: Promise your audience that you can help with that problem.

Proof: Prove that your promise is true.

Push: Push the audience to take action.

Example:

Print screen of ANDIE suggesting a copy using the 4 P's copywriting framework

Picture: As a social media manager, are you tired of spending hours creating content?

Promise: Introducing ANDIE – your new AI-powered Social Media Assistant!

Proof: With ANDIE’s artificial intelligence capabilities, content creation has never been easier. Say goodbye to writer’s block and hello to engaging posts that captivate your audience. ANDIE is here to help you streamline your copywriting process with proven frameworks tailored for the agency industry. Let it handle the heavy lifting while you focus on growing your business.

Push: Save time and boost productivity by harnessing the power of ANDIE today! Get started now and experience seamless content creation like never before.

PASTOR – Problem, Amplify, Solution, Transformation, Offer, and Response

This is the longest framework and also the most used for landing pages, due to the number of points it covers. It stimulates the thought process that the audience goes through when identifying a specific problem.

Problem: Identify the problem the audience has.

Amplify: Amplify the consequences of not solving that problem.

Solution: Tell a story related to that problem.

Transformation: Include testimonials from happy customers.

Offer: Present your offer, describing the product or service and how it solves the problem.

Response: Ask for a response, showing the step-by-step process to execute it.

Example:

Print screen of ANDIE suggesting a copy using the PASTOR copywriting framework

In this specific case, with ANDIE’s help, we can apply this framework like this:

Problem: As a social media manager, you know how important it is to save time and streamline your content creation process.

Amplify: Because we know that every day you have important tasks that you have to focus on. But time flies, and saving time is a priority.

Solution: Joana, the Social Media Manager at XPTO, was struggling to keep up with her deadlines because content creation was taking up too much of her time.

Transformation: She started using the tool a month ago “and I can no longer live without it”.

Offer: That’s where ANDIE comes in! With its artificial intelligence-powered copywriting frameworks, ANDIE can help you create engaging posts for your agency’s social media profiles.

Response: Say goodbye to writer’s block and hello to more efficient content creation! Try now free.

Now that I’m familiar with all the copywriting frameworks that ANDIE uses, what’s next?

Now it’s easy: start using your new Social Media Assistant!

Depending on what you want to achieve with a particular piece of content, ask ANDIE for suggestions and adjust them to your needs.

Creating your content has never been easier!

To test ANDIE free for 14 days, click here