Short Videos: The New Social Media Trend
Video continues to be the king of content when it comes to social media. In 2021, short video posts had more likes and shares than any other type of post….
Continue readingHiding Instagram Likes: A Matter of Vanity or Transparency
Likes or likes are an intrinsic metric to Instagram and often serve as a judge of the value of a content. They are also known as a vanity metric since…
Continue readingEmotional Marketing: How to Trigger Emotions in Your Client
Emotional Marketing is a powerful tool to help your business stand out from the crowd. This guide shows you how to use emotional marketing techniques to trigger your client’s emotions…
Continue readingEssential Metrics in Social Media Management
Having a social media presence and producing good content is important, but just as important is analyzing your social media metrics and knowing which metrics are more or less important….
Continue readingSEO – On Page and Off Page Techniques
SEO, you’ve certainly heard this word. Although it is one of the most common terms in digital marketing, it is also one of the most controversial. However, knowing what SEO…
Continue readingYoutube – Steps to an Effective Strategy
YouTube is currently the second largest search engine and the most used social media for watching videos in Portugal. There are videos on every topic you can imagine and there…
Continue readingGoogle My Business- Discover the Benefits
Google My Business is a free tool from Google that allows you to create a business page. As soon as the page is created, the company is displayed on the…
Continue readingDigital Marketing for SaaS
Digital marketing is essential to every business. SaaS businesses are no exception. SaaS, or Software as a Service, is a business model that has been growing popularity in recent years….
Continue readingHow to Use TikTok to Grow Your Business
You may never have thought of TikTok as a good asset for your business. However, there are several companies that have already joined the platform and are succeeding. This is…
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