You may never have thought of TikTok as a good asset for your business. However, there are several companies that have already joined the platform and are succeeding. This is a brand-new market and therefore a good place to find a new audience and reach new clients.

This app will allow you to show a new side of your company. You just need to find a way to create useful and funny content. Connect with your audience just by being human, TikTok is a people-to-people app.

Is your audience on TikTok?

TikTok is a social network with over 1.5 billion downloads on the App Store and Google Play and over 500 million monthly active users. The platform consists of sharing content in video format with 15 seconds to 3 minutes long that can be edited in-app with the different tools available. It emerged in 2018 as an app designed for individual creative expression, but since then it has become a marketing and advertising paradise.

The majority of users of this app are between 16 and 24 years old. However, you can find communities of all ages, genders and interests on TikTok. The platform manages to bring together influencers, celebrities, brands and even politicians in the same place. It is a space of connection and expression in which the important thing is to be genuine.

The nature of the app seems to make it easier for content to go viral than other social media, although it’s still unclear how the algorithm works. Still, the most appealing thing about this app is the total number of active users.

What is the best strategy to succeed on TikTok?

Show your reality

TikTok is a great space to show behind the scenes of your business. Most people probably have no idea what’s really going on behind a business like yours, but there’s a good chance they’ll find it interesting.

Show your processes and involve the public in your daily tasks. As well as arousing curiosity and encouraging the public to see more, it will also create a sense of belonging and trustworthiness. Your audience will feel involved in your brand and maybe even convert to other platforms and become a client.

The important thing is to be authentic and show the personality of your business so that people can relate to it.

Your content should look organic

On TikTok, people want to consume real and genuine content. TikTok is designed to inspire with authentic and creative content that could only be on TikTok. That’s why your content should look organic and not like an ad. It is important to define your goals and design a content strategy to achieve them.

There are, for example, several artists in this app who are looking to launch themselves into the music world. The strategy that is working for many of these artists is to produce content related to their next single and get the audience excited for the release. In this way, when the music is released, the public is already much more receptive to listening and sharing it.

Interact as a user

TikTok works differently from other social networks. Interaction with your audience should be done organically. People want to identify and relate to other people. So, once again, it is important that your company has a very human side. Join conversations and build community. Brands can put themselves at the forefront of trends and conversations happening within their community.

Build a narrative

As a company, you have the opportunity not only to participate in a conversation, but also to initiate new conversations. You don’t have to wait for a topic to become a trend to tackle it. Start dialogues with your audience and contribute to the app’s diversity. Who knows, maybe your company will create a new trend.

Find your tone

There are several ways to introduce yourself in this app. However, it is important to set your tone and stick to it. It is important that the personality of your business is clearly identifiable and that it does not try to occupy all spaces at the same time. Your content can be technical or comic, but not both so that your message and the company’s personality are not lost.

Be direct and clear

This is not the platform for subliminal messaging or being subtle. On TikTok, people consume content quickly and in large amounts. Rarely you will see a user take some time to understand the messages you are trying to share. That’s why it’s so important that you be direct and share your message clearly. Your statements should be strong and concise. Get right to the point and capture attention in the first two seconds. You can even use direct questions at the beginning of your videos to grab the audience’s attention.

Use quick facts

People like to learn new things, but only if it doesn’t take too long. This platform is the ideal place to educate the public quickly and concisely. Use quick facts to give viewers some intellectual satisfaction, but also leave them wanting more.

Take advantage of trending sounds

On TikTok, it’s very easy for a song to go viral. The platform’s algorithm is more likely to distribute your video if it includes a sound that is currently doing well on the platform. Take advantage of these sounds to get your content to more people. You can create videos using sound as a background or even join the trends by giving them your own personal touch.

Always add trending sound to your videos, even if the volume is very low and barely noticeable behind a camera conversation. The algorithm will continue to identify the sound as a trend and disseminate it to other users.

Mistakes you shouldn’t make

Focus only on sales

A common mistake companies make on TikTok is to focus only on the final click. This platform is an immersive entertaining experience where people build and find communities. Your business will do better if it appears authentic and genuinely wants to be a part of the community.

Take yourself too seriously

TikTok is a self-expression app where users can be themselves. Here, people seek to entertain and express themselves, and find people with similar interests on the platform. Therefore, it is important that your company has a personality that users can identify with. Don’t create content that is too serious and ruled, let your company’s personality and values ​​shine through.

Don’t always use the same content

TikTok users are looking for new and original content. If you are always reusing content, your audience will get tired of it and they will end up unfollowing your company. Try to innovate and create new content.

Success Stories on TikTok

Aerie

Aerie leggings have been out of stock online for nearly two months after a viral TikTok post by Hannah Schlenker led to a massive demand for the product. That single publication prompted more than 700,000 searches on the Aerie website alone, as well as a 200,000% increase in Google searches. The brand received a total of 130,000 emails from clients with requests to be on the waiting list to purchase the leggings.

GAP

A brown GAP hoodie has gone viral, with the hashtag #gaphoodie reaching over 6.7m views due to a post by the creator Barbara Kristofferson. Although the hoodie was vintage and hadn’t been produced for over a decade, the TikTok community created such a demand that GAP eventually brought it back into stock. TikTok and GAP recently created a partnership – “Gap Hoodie Color Comeback”, a campaign that will decide the next GAP hoodie release, involving the TikTok community to vote for the color of the next product.

Izola’s Country Cooking

This is a restaurant in Hinesville, GA. Their content often features their daily dishes created by Chef Dave, as well as messages from clients who have traveled across the country to try the food. Owners Glenn and Lori Poole said many of their clients found them on TikTok.

As you’ve seen, TikTok’s impact on business is real and can be quite significant. Just be authentic and get involved with the community. It’s important that you like the content you’re creating so that it looks as natural as possible.

Grow your TikTok account requires dedication and a lot of time invested. So, make sure that time and dedication is worth it.

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