Social media action plan: How to create it
Sigh Ahhh the action plan. Some call it “getting your hands dirty”, “rolling up your sleeves” or even “bending the spring”. Regardless of what we call it, an action plan is…
Continue readingSocial Media Guide: Statistics, Formats, Schedules, Dimensions and Features
By the end of 2023, the number of social media users is expected to be 4.89 billion, which is equivalent to around 60% of the entire population. That said, it’s…
Continue readingHow to define Social Media goals
Setting social media goals is akin to looking at the top of the mountain and saying, “I will get there!” It is well known that social media has transformed the…
Continue readingSWOT Analysis for Social Media: Complete Guide
When you talk about SWOT analysis, sirens go off. Just like SWAT, SWOT analysis polices the internal and external environment of your social networks. This analysis tool has been used…
Continue readingSocial Media Audit: How to do it easily (+ free checklist)
On social media, it’s very easy to get distracted by the ” pink world” of content creation, engagement, and connecting with your audience. But managing social media is not just…
Continue readingHow to Manage a Crisis on Social Media
“Finally,” you say. “The content calendar is finished and the posts are coming out as usual, it’s time to take the foot off the gas.” Suddenly: *plimm* *plimm* *plimm* *plimm*…
Continue readingSocial Media Benchmark: How to Do It Step by Step
“I got 150 likes on my post” Hmmm… ok! So what? Is that good or bad? Without benchmarking your social media, this is exactly what happens. You look at a…
Continue readingHow to Build a Briefing for Social Media
*Sigh* Ahhh… the Briefing. Hated by some, loved by others, the briefing is an essential piece of paper (or not in these days) to document all the actions needed to…
Continue readingSocial Proof Explained: 5 Real World Examples
Getting the customer to say “yes” enough times, until they make a purchase. If you are a social media manager or marketeer, in essence, your job could boil down to…
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